Tuesday, October 23, 2012

ClickZ Today: Google Plans to Combine Mobile and Desktop Ads

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October 23, 2012
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Google Plans to Combine Mobile and Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page.
Miranda Miller  |  Strategies  |  Print version

Bank of America Partners With Susan G. Komen
Bank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor their loved ones.
Lisa Lacy  |  Strategies  |  Print version

Tire Brand’s Facebook Campaign Brings User Interaction to Forefront
Yokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip.
James Dohnert  |  Strategies  |  Print version

Salesforce Expands Marketing Cloud Capabilities
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
Mary Lisbeth D'Amico  |  Publishing  |  Print version

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Being Agile Is the New Paradigm for Marketing
In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know.
Janice Diner  |  Social Commerce  |  Print version

5 Ways to Level the Mobile Playing Field
A complex, multi-faceted mobile program is a requirement for brands this holiday season.
Jim Davidson  |  B2C Email Marketing  |  Print version

Preparing Your Marketing Channels for the Holiday Rush
With online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year.
Nathan Richter  |  Conversion & ROI  |  Print version

Forget Traditional TV Ads, Think Online Video Advertising!
Advertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you?
Julie Batten  |  Strategies  |  Print version

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Shut Down Your Website
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
Andrew Edwards  |  Actionable Analysis  |  Print version

People Power: Automation Isn't Everything
Don't lose sight of the power of the conversation.
Larry Allen  |  Display Advertising  |  Print version

Connecting Marketing in Indianapolis
Thoughts on moments and lessons learned from one of the largest global marketing events.
David Daniels  |  Email Marketing  |  Print version

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